Alana M.
Brand Marketer
I build brands kids and families love — from Dr. Seuss and Little Golden Books to full-funnel campaigns across retail, social, and experiential — grounded in strategy, storytelling, and measurable results.
Open to Brand Marketing Manager roles.
About me
I’m Alana M., a brand marketer with agency and in-house experience, currently leading campaigns for Dr. Seuss and Little Golden Books at Penguin Random House. I pair creative storytelling with business ownership — managing budgets, partnerships, and cross-functional teams — to build brands that connect with families and drive real results.
140+
Projects a year
#1
Best-selling picture book at PRH
6+
Brands owned across the portfolio
What I do
1.
Brand Strategy & Positioning
Go-to-market planning
Brand positioning & messaging
Multi-year franchise planning
Consumer & market insights
2.
Campaigns & Content
Integrated retail, digital & social campaigns
Ad copy & creative briefs
Email & social content
Influencer & celebrity tie-ins
3.
Experiential & Partnerships
Retail activations & event kits
Pop-up & consumer events
Licensing partner management
Cross-functional campaign execution
Tools
PowerPoint / Microsoft Office
Decks, planning & reporting
Adobe Creative Suite
Creative review & briefs
Airtable
Project management
Smartsheet
Planning & trackers
Basecamp
Workflow & routing
Google & Meta Ads
Paid campaign management
Experience
Brand Marketer
Penguin Random House Children’s Books
2024 – Present
Lead brand, content, and social for Dr. Seuss and Little Golden Books across ~140 projects a year — from strategy and creative through retail activation, managing budgets, a marketing assistant, and the Dr. Seuss Enterprises partnership.
Account Executive
Saatchi & Saatchi
2024
Managed a $6.7M activation budget for Midwest Toyota across sports, sponsorship, and community partnerships, contributing to 20% regional sales growth.
Creative Project Management Intern
Camp + King
2023
Coordinated 20+ B2C campaigns for a $1.8B food & beverage brand and built a project-management system adopted by senior leadership, driving a 24% engagement lift.
Founder & Board Member
B.B.A.M. (501(c)(3) nonprofit)
2021 – Present
Co-founded and scaled a mentorship nonprofit empowering minority youth, building community partnerships and programming.
Recommendations
Katie Burleson
Creative Lead @ Uber
“Alana has been such a great addition to our creative department! She’s been proactive, kind, curious, and honestly just a great person to work with. Alana is the definition of a quick study — I kept forgetting she was brand new to the job. She would bring so much to the table to any team, but I really hope she chooses to stay on a creative track!”
Roxanne Segall
Sr. Creative Manager @ Camp + King
“I had the pleasure of managing and mentoring Alana as a Creative Project Manager Intern and was immediately drawn to her drive, curiosity, and willingness to dive into the deep end. Alana is a sponge: she absorbs new information, processes, and content, then applies fantastic critical thinking to provide valuable solutions. Her most significant accomplishment was researching and implementing a new project-management platform for the creative department that added everyday efficiencies.”
Selected work
Brand marketing case studies
